Aiming to integrate an urban and cosmopolitan community of visionary business and social entrepreneurs - ALLURE is the first of its kind society, lifestyle and fashion tabloid in India. Allure reaches our hands with a magazine like look and feel. We have consciously decided to launch it in a tabloid format to give it a grab and go positioning.

Published in 2014 under the initiative of Mr. Dev Jindal, an undertaking of Allure Media Serve Pvt. Ltd, Allure not only concentrates on featuring the work and social contributions of the already eminent personalities of the society but also highlights the work and achievements of people who have made a huge difference to the society through their social, cultural, artistic and entrepreneurial work without coming under the arclight.

Allure focuses to bring to its readers a panorama of articles and features on various subjects ranging from society, fashion, lifestyle, Art and culture, health, gourmet, real estate, business and more with bright and colourful illustrations.